| Conversion action | Online purchase with processed valid payment |
|---|---|
| Attribution Window | 90 days |
| Commission type | Percent of Sale |
| Base commission | 10.00% |
Hey there! ✨
We’re currently inviting a small, carefully selected group of creators to collaborate with The Head Plan on authentic, feel-good content that genuinely reflects our values.
Our work centres around journalling, reflection, personal growth, and wellbeing, and we’re looking for creators who naturally align with these themes and enjoy sharing real moments from their everyday routines.
This is about long-term alignment, not one-off posts.
Affiliate Programme OverviewWe’re not after overly polished or scripted content.
We want you - your routines, your reflections, your way of showing up.
Content shared through the Affiliate Programme should:
Feel natural, relaxed, and honest
Feature The Head Plan products in a genuine, meaningful way
Share how journalling or reflection supports your mindset or daily reset (big or small wins)
Show real moments of writing, reflecting, or slowing down
Be suitable for use across Instagram Reels, Stories, TikTok, and potential brand-led ads
Specific content requirements may vary depending on the campaign or partnership you are approved for.
What You’ll ReceiveAccess to a personal affiliate link
The opportunity to earn commission on qualifying sales made through your link
Credit whenever your content is reshared (where applicable)
Opportunity to be considered for ongoing partnerships, campaigns, or gifted product collaborations
Please note: commission rates, gifting, and campaign participation vary and are offered at our discretion, based on alignment and performance.
Creator RequirementsYou’re passionate about journalling, wellbeing, or personal development
You’re active on social media with an engaged audience
You follow @theheadplan
You’re open to creating authentic short-form UGC when participating in specific campaigns, with expectations discussed and agreed in advance
Where applicable, content created as part of a campaign may be shared with us for review and potential repurposing across our social media channels
Tag @theheadplan
Use #theheadplan and #AF where applicable
Include your affiliate link where possible
Content must be original and created by you
Please note: paid advertising using The Head Plan brand name, Google Ads, or paid social advertising is not permitted, unless explicitly agreed in writing.
By joining the Affiliate Programme, you agree that The Head Plan may repost or use your content across our marketing channels, always with respect to your work and with credit where applicable.
How to JoinSubmit your application
Please allow 2–7 days for review
If approved, you’ll receive access to The Head Plan partner links and resources
Please review the full Terms & Conditions before applying
This Affiliate Programme Terms and Conditions Agreement ("Agreement") is a legal agreement between you ("Affiliate") and The Head Plan, applicable upon enrolling in the Affiliate Programme. By enrolling, you acknowledge that you have read, understood, and agree to be bound by the terms herein.
1. DefinitionsAgreement: This contract between you and The Head Plan.
Programme: The Head Plan Affiliate Programme.
Affiliate: The party agreeing to this Agreement.
Link: The HTML link provided to the Affiliate for linking to the Site.
Site: The www.theheadplan.com website.
Provide accurate personal, contact, and payment information.
The Head Plan may update or change these terms from time to time.
Affiliates must create an account with Refersion to access the dashboard and track sales.
Use only resources provided by the Programme.
Do not promote non-affiliate-related discounts or codes.
Remove invalid or expired codes and banners.
Affiliates are responsible for complying with applicable copyright, trademark, data protection, intellectual property rights, and other applicable laws.
Commissions are paid for authorised sales made through unique Refersion links.
Payments are made monthly, on the first of the month (or next business day).
Refunded or cancelled orders are excluded from commission payments.
Commissions may be revoked where sales are deemed invalid or where this Agreement is breached.
Provide promotional materials and resources where applicable.
Process orders placed through the Affiliate’s referral link.
Track sales and approved social media content via provided links, tags, and mentions.
Handle payment processing, cancellations, returns, and customer support.
Product gifting, where applicable, is offered at the discretion of The Head Plan and is not guaranteed.
Affiliates must create and share original content when participating in approved campaigns, promotions, or collaborations.
Any content created must comply with applicable advertising, consumer protection, and disclosure laws, including clear identification of affiliate relationships (e.g. #AF where required).
Affiliates must tag @theheadplan and use required hashtags when specified as part of a campaign or offer.
Affiliates must link to The Head Plan website using their unique referral link where applicable.
Affiliates must follow @theheadplan on relevant social media platforms.
Specific content requirements, posting frequency, asset delivery, or gifting obligations may apply only where explicitly agreed as part of a specific offer or campaign.
Failure to comply with agreed campaign requirements or this Agreement may result in removal from the Programme.
Paid advertising using The Head Plan brand name, Google Ads, or paid social advertising by the Affiliate is strictly prohibited unless expressly agreed in writing.
9. LicenseThe Head Plan grants the Affiliate a non-exclusive, non-transferable, revocable right to access the Site through the Link in accordance with this Agreement.
The Head Plan may repost or use Affiliate-created content for marketing purposes, with appropriate credit where applicable.
Affiliates may not modify or alter any materials provided by The Head Plan without written consent.
Both parties agree not to use the other’s materials in a misleading, disparaging, or defamatory manner.
Inappropriate use of materials may result in termination of this Agreement.
The Head Plan is not liable for service defects, interruptions, data loss, viruses, loss of profits, or consequential losses arising from participation in the Programme, to the fullest extent permitted by law.
This Agreement begins upon acceptance into the Programme and may be terminated by either party at any time, with or without cause, via written notice.
Upon termination, the Affiliate must remove all affiliate links, banners, and promotional materials associated with the Programme.